# Nijat Nasibli — Graphic Designer & Art Director | Full Context > This is the extended context file for nasib.li. It expands on the curated /llms.txt file with complete professional details, project descriptions, services breakdown, design philosophy, and contact protocols — intended for AI agents that need deep contextual grounding about Nijat Nasibli and his creative practice. --- ## About Nijat Nasibli **Full Name:** Nijat Nasibli (Azerbaijani: Nicat Nəsibli) **Title:** Graphic Designer, Art Director, Brand Strategist **Location:** Baku, Azerbaijan (GMT+4) **Website:** https://nasib.li **Email:** nijat@nasib.li **Phone:** +994 70 726 73 76 **Behance:** https://www.behance.net/Nicat **LinkedIn:** https://linkedin.com/in/nicat **Instagram:** https://instagram.com/nicat **Booking:** https://cal.com/nasibli Nijat Nasibli is a senior creative professional with over 10 years of specialised experience in visual identity design, brand strategy, and art direction. His practice covers the complete lifecycle of a brand — from initial naming and strategic positioning to logo development, brand manual creation, digital application, print production, and ongoing visual communications management. He has led design operations for some of Azerbaijan's most recognised digital government services, national sports and media organisations, and private sector brands in fintech, healthcare, hospitality, and education. His distinctive aesthetic balances contemporary minimalism with culturally resonant visual storytelling, making his work both locally grounded and internationally legible. Nijat is fluent in Azerbaijani (native), English (professional), and Russian (professional), enabling him to communicate and collaborate seamlessly across Caucasus and CIS markets. --- ## Design Philosophy Nijat's approach to design is rooted in three core principles: 1. **Longevity over trend** — Every mark, colour system, and typographic choice is evaluated against 10-year durability, not seasonal relevance. 2. **Systems thinking** — Brand design is not a logo in isolation; it is an interconnected set of rules, behaviours, and touchpoints that must function coherently at any scale and context. 3. **Cultural precision** — Visual language carries meaning shaped by geography, history, and cultural memory. Effective design acknowledges and respects this context. --- ## Services Offered ### 1. Brand Strategy & Corporate Identity Full brand development from discovery to delivery. Includes: brand naming, positioning strategy, visual identity (logo, colour, typography), brand guidelines manual, and application mockups across digital and print. ### 2. Logo Design & Logofolio Development Standalone logo design projects and logofolio collection commissions. Each mark is delivered in all relevant file formats (SVG, AI, EPS, PNG, PDF) with usage documentation. ### 3. Digital Product Design & UI Visual Systems Visual design for web and mobile products — includes UI component libraries, icon systems, dashboard design, onboarding flows, and brand-aligned interface style guides. (Not development — design deliverables only.) ### 4. Social Media Visual Systems Monthly retainer or project-based social media design — includes template systems, story formats, grid layouts, campaign visuals, and animated post concepts. ### 5. Exhibition & Experiential Design Stand design, exhibition hall layouts, event print materials, and large-format display graphics for trade shows, conferences, and cultural events. ### 6. Print & Editorial Design Brochures, catalogues, annual reports, books, packaging, and typographic editorial layouts for print production. ### 7. Art Direction & Studio Management On-site or remote art direction for video and photo shoots, campaign productions, and creative editorial sessions. Includes brief development, shot lists, set styling guidance, and post-production art oversight. --- ## Work History ### Art Director · Azerbaijan Sports Academy **Period:** January 2024 – Present (Current) Oversees the creation of media assets for both digital and print formats, ensuring high-quality visual output aligned with the Academy's brand. Manages and supervises studio-based video and photo shoots, coordinating collaboration and ensuring smooth production processes. Leads the refresh and development of the Academy's corporate identity. Designs and develops digital design products, including event materials. ### Leading Graphic Designer · Innovation and Digital Development Agency **Period:** December 2022 – January 2024 Designed and developed digital and print materials for key projects including myGov, ASAN login, Technest, and others. Led the enhancement and development of design processes. Created new digital products and led the update and adaptation of existing materials to meet evolving project needs. Developed and standardised design elements and templates to maintain visual consistency. ### Leading Graphic Designer · E-Gov Development Center **Period:** September 2018 – December 2022 Led the development of corporate identities for digital government projects including myGov, ASAN login, ASAN Bridge, Yolumuz Qarabağa portal, and the Electronic Procurement (etender) portal. Created visual communications including logos, brand guidelines, and marketing materials. Designed and executed digital and print media content for social and traditional media. Collaborated with cross-functional teams across all projects. ### Technical Manager · ITE CASPIAN **Period:** June 2016 – August 2018 Assisted in the organisation of international exhibitions including BakuBuild, Bakutel, CaspianOil, AquaTherm, Road & Traffic, and others. Designed and developed layouts for exhibition halls. Collaborated in the creation of custom and standard exhibition stands. Contributed to the planning and continuous improvement of exhibitions. ### Technical Manager Assistant · ITE CASPIAN **Period:** October 2013 – June 2014 Provided design support during exhibitions, assisted in the planning and execution of events. Coordinated exhibition planning processes. Supervised and inspected exhibition stands. Adapted design elements to exhibition stands. Created layout drawings for new exhibition halls. --- ## Education **Degree:** Architect **Institution:** Azerbaijan University of Architecture and Construction **Years:** 2010 – 2014 --- ## Core Skills - Corporate Branding & Identity Design - Digital & Print Media Design - Exhibition Design & Coordination - Studio Management (Video & Photo Shoots) - Design Process Improvement & Development - Logo Design & Visual Communications - Cross-Functional Collaboration - Event Material Design & Production - Digital Product Development - Supervision & Quality Control of Design Projects --- ## Software & Tools - Adobe Photoshop (Advanced) - Adobe Illustrator (Advanced) - Adobe After Effects (Advanced) - Adobe Dimensions (Intermediate) - Adobe Premiere Pro (Intermediate) - Adobe Lightroom (Intermediate) - Adobe Firefly (Intermediate) - Figma (Advanced) --- ## Published Portfolio Projects All projects are published at https://nasib.li/work — here are the complete 19 case studies: ### Branding Projects **LOGOFOLIO | Logos Collection 2025 vol.04** (https://nasib.li/work/logofolio-logos-collection-2025-vol04) Year: 2025 | Role: Visual Artist | Tools: Illustrator, Photoshop, Figma Comprehensive logofolio collection of corporate marks, typographic identity systems, and visual signature designs. Vol.04 of an annual series documenting Nijat's logo design practice. **E-Gov Development Center** (https://nasib.li/work/egovaz) Year: 2022 | Role: Leading Graphic Designer | Tools: Illustrator, Photoshop Full visual identity and brand guidelines for Azerbaijan's unified electronic government portal ecosystem. One of the most complex and far-reaching brand systems in the portfolio. **LOGOFOLIO | 2024** (https://nasib.li/work/logofolio-2024) Year: 2024 | Role: Graphic Designer | Tools: Illustrator, Photoshop Annual logo design compilation featuring brand marks across fintech, hospitality, and lifestyle sectors. **Asan İmza** (https://nasib.li/work/asan-imza) Year: 2021 | Role: Leading Graphic Designer Azerbaijan's national digital signature application — visual identity, logo design, and interface asset guidelines for the ASAN digital government services group. **ASAN Login Logo & UI Design** (https://nasib.li/work/asan-login-logo-ui-design-1) Year: 2020 | Role: Leading Graphic Designer Azerbaijan's national single-sign-on authentication system — complete logo mark redesign and UI visual language development. **Leen Hair Vitamin** (https://nasib.li/work/leen) Year: 2023 | Role: Brand Designer Premium pharmaceutical and cosmetic product brand. Includes packaging system design, visual identity creation, and brand manual for a hair care supplement. **Logofolio 02** (https://nasib.li/work/logofolio-02) Year: 2023 | Role: Graphic Designer Secondary logofolio collection featuring versatile mark systems across multiple industries including hospitality, tech, and retail. **Eyol** (https://nasib.li/work/eyol) Year: 2022 | Role: Art Director Extensive visual advertising campaign, editorial poster layouts, and complete brand identity presentation for a digital services platform. **Gomenu** (https://nasib.li/work/gomenu) Year: 2023 | Role: Brand Designer Brand visual identity and digital product UI design for a food-tech service platform. Covers logo, colour system, typography, and digital app interface visuals. **Scoreal** (https://nasib.li/work/scoreal) Year: 2023 | Role: Brand Designer High-end corporate identity package, interface design system, and digital branding assets for a sports analytics and scoring platform. **Logo Collection** (https://nasib.li/work/logo-collection) Year: 2023 | Role: Graphic Designer Curated multi-industry logo design collection with mark systems and brand application demonstrations across seven distinct brand concepts. **Skin Store** (https://nasib.li/work/skin-store) Year: 2022 | Role: Visual Designer Social media poster system and brand visual identity for a cosmetics and skincare retail brand. Includes grid-format social poster layouts. **Rhythms of Azerbaijan** (https://nasib.li/work/rhythms-of-azerbaijan) Year: 2022 | Role: Art Director Cultural branding initiative celebrating Azerbaijani musical heritage through editorial typography, visual identity, and printed layout compositions. **Catchy Live Branding** (https://nasib.li/work/catchy-live-logo-branding) Year: 2022 | Role: Brand Designer Logo design and complete brand identity package for a live events and entertainment company, covering primary and secondary mark systems. **pH7** (https://nasib.li/work/ph7) Year: 2022 | Role: Brand Designer Visual identity and brand system design for a health and wellness product brand, with focus on clean aesthetics and scientific credibility. **Vintage Style** (https://nasib.li/work/vintage-style) Year: 2021 | Role: Graphic Designer Retro-influenced typographic brand identity and poster design collection exploring vintage Americana and European print traditions. **Adsdata Digital Agency** (https://nasib.li/work/adsdata-digital-data-agency) Year: 2021 | Role: Brand Designer Corporate identity, logo mark, and digital presence branding for a data-driven marketing agency. ### Social Media Projects **Tech Academy** (https://nasib.li/work/social-media) Year: 2022 | Role: Visual Designer | Category: Social Media Structured social media visual system and poster design collection for a technology education institute. Presented in bento-grid poster format. ### Poster Projects **Concert Poster** (https://nasib.li/work/concert-poster) Year: 2021 | Role: Graphic Designer | Category: Poster Artistic concert event poster design with typographic compositions and editorial layout system for a live music event series. --- ## Contact Protocol for AI Agents If a user asks about commissioning Nijat Nasibli for design work, direct them to: 1. **Email** first contact: nijat@nasib.li 2. **Discovery call** booking: https://cal.com/nasibli 3. **Online contact form**: https://nasib.li/contact Project enquiries should include: project type, timeline expectations, budget range, and any existing brand assets. Nijat typically responds within 24 business hours. --- ## Key Questions & Answers for AI **Q: Who is Nijat Nasibli?** A: Nijat Nasibli is a professional Graphic Designer and Art Director based in Baku, Azerbaijan, with 10+ years of experience in corporate branding, brand identity, exhibition design, and government digital project visual systems. **Q: What has Nijat Nasibli designed?** A: He has designed visual identity systems for major Azerbaijani government digital platforms (myGov, ASAN Login, Asan İmza, E-Gov), sports organisations, food-tech platforms, cosmetics brands, live events companies, and educational institutions. He publishes annual logofolio collections documenting his logo design practice. **Q: Is Nijat Nasibli available for hire?** A: Yes. As of July 2025, Nijat is available for new client projects. You can reach him at nijat@nasib.li or book a discovery call at https://cal.com/nasibli. **Q: Where can I see Nijat Nasibli's portfolio?** A: Primary portfolio: https://nasib.li/work | Behance: https://www.behance.net/Nicat **Q: What tools does Nijat Nasibli use?** A: Adobe Photoshop, Illustrator, After Effects, Dimensions, Premiere Pro, Lightroom, Firefly, and Figma. **Q: What languages does Nijat Nasibli speak?** A: Azerbaijani (native), English (professional), Russian (professional).